Skip to content
Catholic Online Logo

By Catholic Online (NEWS CONSORTIUM)

8/17/2011 (3 years ago)

Catholic Online (www.catholic.org)

Abercrombie & Fitch says they do not wish to be associated with brassy 'Jersey Shore' character

Product placement is a standard of most movies and TV shows. Companies will pay TV and film producers to show the characters using and enjoying their products in a positive light, to subliminally urge the viewer that, yes, using this product will make them happy and successful. However - in a rare instance of negative endorsement, clothes manufacturer Abercrombie & Fitch are now paying a character on the "Jersey Shore" TV show NOT to wear their clothes!

Michael 'The Situation' Sorrentino, one of the most popular characters on the TV show 'Jersey Shore' is known for lifting up his shirt off to reveal his abdomen muscles, more often flashing the logo on the waistband of his underwear.

Michael "The Situation" Sorrentino, one of the most popular characters on the TV show "Jersey Shore" is known for lifting up his shirt off to reveal his abdomen muscles, more often flashing the logo on the waistband of his underwear.

Highlights

By Catholic Online (NEWS CONSORTIUM)

Catholic Online (www.catholic.org)

8/17/2011 (3 years ago)

Published in TV

Keywords: Abercrombie & Fitch, Jersey Shore, The Situation


LOS ANGELES, CA (Catholic Online) - The cast of the MTV reality show has already cashed in on a number of endorsement deals, including weight loss supplements, alcohol and bronzer. Abercrombie & Fitch Co. however is now offering to pay Michael "The Situation" Sorrentino not to wear its merchandise.

The clothes company released a statement entitled "A Win-Win Situation," in which it stated a "deep concern" over the association between Sorrentino and the brand. A&F offered up a "substantial payment" to Sorrentino "to wear an alternate brand."

"We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans," the statement read.

Abercrombie & Fitch also extended the pay-to-not-play offer to the other Jersey Shore reality stars and said it was "urgently waiting a response."

The story behind the story appears to have begun when an A&F employee approached the company CEO with what he called "terrible, terrible news." Sorrentino had been wearing A&F product on the episode that aired the night before. The immediate solution the company came up with was to pay the reality star not to wear the product.

Sorrentino, one of the most popular characters on the show, is known for lifting up his shirt off to reveal his abdomen muscles, more often flashing the logo on the waistband of his underwear.

Sorrentino was seen in the most recent episode of "Jersey Shore" wearing a pair of neon green A&F sweatpants "loudly (and proudly)" on the streets of Florence.

---


Pope Francis: end world hunger through 'Prayer and Action'


© 2014 - Distributed by THE NEWS CONSORTIUM

Pope Francis Prayer Intentions for October 2014
Peace:
That the Lord may grant peace to those parts of the world most battered by war and violence.
World Mission Day: That World Mission Day may rekindle in every believer zeal for carrying the Gospel into all the world.



Comments


More TV

HBO announces Standalone Streaming Media SHOCKER! Watch

Image of

By Catholic Online (NEWS CONSORTIUM)

With countless Internet Web sites offering streaming services, of virtually all movies and TV content ever created, many are heralding the "death of cable TV." That proclamation came a little bit truer with longtime cable TV stalwart HBO announcing the ... continue reading


Cable TV records broken with 'Walking Dead' season opener Watch

Image of

By Catholic Online (NEWS CONSORTIUM)

The fifth series opener the horror series "The Walking Dead" has been watched by 17.3 million people, breaking all previous cable viewing records. The opener marked the biggest cable audience for a non-sports program in U.S. history, according to television ... continue reading


Fox News triumphant in hectic summer where news was always breaking Watch

Image of Fox heavy hitters, such as Greta Van Susteren at 7 p.m. ratcheted up viewers.

By Catholic Online (NEWS CONSORTIUM)

This past summer certainly did lack for breaking news. From the tragic deaths of such pop cultural icons as Robin Williams and Joan rivers, to the onset of hostilities in Ferguson, Missouri to the outbreak of was led by Islamic State, the world had to stay on ... continue reading


World's smallest woman lands role on TV's 'American Horror Story' Watch

Image of At two feet, half-an-inch tall, Jyoti Amge of India is the world's smallest woman.

By Catholic Online (NEWS CONSORTIUM)

At two feet, half-an-inch tall, Jyoti Amge of India is the world's smallest woman. It hasn't been much of a handicap for Amge, as she's just landed a plum role on the U.S. TV series "American Horror Story." Previously been seen on documentary "Body Shock: Two ... continue reading


Maybe you'll find a million! Watch

Image of A photo of the 19th-century Boston Red Stockings team.

By Catholic Online (NEWS CONSORTIUM)

The Wall Street Journal reports that a haul of rare, 19th-century baseball memorabilia was discovered at a recent New York City taping of the PBS program, Antiques Road Show. LOS ANGELES, CA (Catholic Online) - Appraiser Leila Dunbar came across a collection of ... continue reading


Popular soap opera villain Charles Keating dies at 72 Watch

Image of Soap opera actor Charles Keating is survived by his wife of over 50 years, his two sons and six grandchildren.

By Catholic Online (NEWS CONSORTIUM)

His classical, Shakespearean training brought a certain gravitas to the world of American TV soap operas. British-born actor and favorite TV daytime serial villain Charles Keating has lost his battle with cancer. He was 72. LOS ANGELES, CA (Catholic Online) - ... continue reading


UNIVISION IS UNO: Univision is in first place for second consecutive July sweep Watch

Image of Univision had the most programs within the top 20 on all of television during the July sweep among Adults 18-34 compared to ABC, CBS, NBC and FOX.

By Catholic Online (NEWS CONSORTIUM)

Spanish language networks have proven to be strong contenders in the U.S. TV market. As evidence of this growing popularity, Univision stations in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento ranked number one among ... continue reading


We don't believe it: Confidence in TV news at an all-time low, according to Gallup Watch

Image of Conducted earlier this month, only 10 percent said they had

By Catholic Online (NEWS CONSORTIUM)

The talking heads keep talking on news programs, but very few Americans are giving credence to the news media. According to the latest Gallup Poll, confidence in TV news is at an all-time low. Only 18 percent of the Americans surveyed expressed either a "great ... continue reading


Wow! 'It Takes a Church' provides refreshing take on matchmaking!

Image of

By Marshall Connolly, Catholic Online (NEWS CONSORTIUM)

The Game Show Network (GSN) is airing a remarkable new show hosted by Grammy-nominated singer, Natalie Grant called, "It Takes a Church." It's a matchmaking show where each church pairs an eligible bachelor and bachelorette after vetting them through prayer, discussion ... continue reading


'Duck Dynasty' pastor exhorts clergy 'to realize we're a part of the body of Christ that's worldwide' Watch

Image of Alan Robertson admitted that was as the sole Robertson male without a beard, he is somewhat of a misfit in the family. He said his family is grateful to have the cable show as a platform to share

By Catholic Online (NEWS CONSORTIUM)

Alan Robertson, best known as the beardless son of reality TV show "Duck Dynasty" patriarch Phil Robertson, is a pastor who officiated his parents' re-commitment ceremony. In his latest appearance he is exhorting that other pastors should promote Christian ... continue reading


All TV News

Newsletters

Newsletter Sign Up icon

Stay up to date with the latest news, information, and special offers

Daily Readings

Reading 1, Ephesians 3:2-12
2 You have surely heard the way in which God ... Read More

Psalm, Isaiah 12:2-3, 4, 5-6
2 Look, he is the God of my salvation: I shall have ... Read More

Gospel, Luke 12:39-48
39 You may be quite sure of this, that if the ... Read More

Saint of the Day

Saint of the Day for October 22nd, 2014 Image

St. Pope John Paul II
October 22: Karol J. Wojtyla, known as John Paul II since his October 1978 ... Read More

Inform, Inspire & Ignite Logo

Find Catholic Online on Facebook and get updates right in your live feed.

Become a fan of Catholic Online on Facebook


Follow Catholic Online on Twitter and get News and Product updates.

Follow us on Twitter