From battle weapons to photographers, drones now cleverly used as advertisement model

Over the past few years, drones have become efficient in making deliveries, serving as waiters and even doing photography on sporting events. Now, drones are starting to fly with advertisements. According Eugene Stark, founder of the company Hoovy, drones have advantages over the typical flying ad blimp and people are even more fascinated by the idea.

span style="line-height: 15.8599996566772px;">MUNTINLUPA, PHILIPPINES (Catholic Online) - According to a report from the Market Watch, Stark said that drones can be lowered to the ground and don't need to be high as blimps.

Another company, DroneCast has been doing drone advertising since its launch in April 2014; it has offers as large as $25,000 for four hours of flying. Raj Singh, DroneCast founder, explained the initial plan was to offer their services for only a hundred dollars a day.

However, it is noted that the three to six-foot wide drones still cannot compete with the size of a blimp or a large billboard. They were only able to carry banners about six feet wide, from both Hoovy and DroneCast. The Goodyear blimp is about 246 long and easily seen by a large audience.

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Stark recognizes that the drones may not get as many views, but is still optimistic because the observation that people see the drones as "more engaged with the advertising."

"The next thing I knew is that they stopped playing the basketball game and started watching the drone," Stark said from where he got the concept. He also stated that people tend to follow the drones, hence see the advertisements.

Hoovy's goal is to make advertising more fun. Singh sees it as more of a fad that he used to expand his business. "We also drop promotional objects like gift cards or T-shirts. And in the next month we're rolling out 24/7 drone billboards," he said.

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