'Bring Back the Holidays' campaign promotes family values

'Family time comes first. Let's put more value on what really matters.'

T.J. Maxx, Marshalls and HomeGoods have joined forces to launch a "Bring Back the Holidays" campaign to support family time around the holidays.

LOS ANGELES, CA (Catholic Online) - Each year companies compete to provide the best Black Friday "door-buster" sales earlier and earlier. These sales lead to thousands of families across America with empty place-settings at the Thanksgiving dinner table while people head out to work retail.

This year, T.J. Maxx, Marshalls and HomeGoods have created a Bring Back the Holidays campaign, where they urge people to imagine "a world where the holidays are about people again."

On the campaign website, Gina Bollus, T.J. Maxx spokesperson, says: "There are few moments throughout the year when family and friends are in the same place at the same time, and we want people to put value on what really matters during the holidays...these special times together."

The website asks you to "imagine a world where door busters refer to loved ones and pouring through your front door and the four-letter word that defines the season is L-O-V-E and not S-A-L-E."

The three stores not only promise to remain closed on Thanksgiving, but they also unite to donate nearly $2 million to local food banks in an effort to feed the hungry.

The stores have also included three Twitter campaigns designed to reunite friends and families. The three campaigns are "Get Me Home!", which involves a $2,000 travel gift card for 20 winners to make travel arrangements and get home to their loved ones.

"Holiday Saver" is a campaign where three lucky winners will have their homes fully decorated, with the inclusion of wrapped gifts. "Gifts to Give Back" is a campaign where five people will be chosen to receive a special gift that focuses on the individual. More information about each campaign can be found on Twitter at @TJMaxx, @Marshalls and @HomeGoods, as well as the group's YouTube page.

Advertisements promoting the "Bring Back the Holidays" campaign include a narrator proudly proclaiming, "Family time comes first. Let's put more value on what really matters."

The National Retail Federation reports early Black Friday efforts have led to an 11 percent drop in weekend sales after Thanksgiving and increased costs. Though the trio has only just begun the campaigns, it is possible next years' sales will prove to be different.

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