'Underage Red': Sephora shocks consumers with inappropriately named lipstick shades

With lipstick shades called "Underage Red" and "Lolita," the cosmetic retailer brand Sephora is under fire once again. Using names that refer to young girls being described in a sexualized manner, the lipstick shades grabbed the attention of shoppers, eventually leading them to social networking sites.

MUNTINLUPA, PHILIPPINES (Catholic Online) -  Back in 2013, the cosmetic brand pulled out a lipstick shade called 'Celebutard' after people were outraged by it. These lipsticks were under the line by the celebrity tattoo artist Kat Von D.

The names were perceived negatively by people on Twitter, there had been tweets referring to the line promoting statutory rape. Some are asking whether Sephora has any marketing approval and if, why such inappropriate names are approved.

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In 1955, a novel by Vladimir Nabokov, 'Lolita', was published. The novel is about a middle-aged professor who was obsessed with his 12-year-old stepdaughter Dolores, whom he called Lolita, and later became his sexual partner.

   
Although these lipsticks shades are being perceived as offensive by some over the internet, some expressed their liking and adoration for them.

Some of the consumers are even proud to tell others the name of the shade despite the issue.  There are also groups that thought it is just being overblown and over hyped, saying that they are just names used to call shades of lipstick, no actual harm done.

The company is has yet to issue a statement regarding their "bad" naming once again.

The lipstick "Underage Red" was noted for sale on their website this Monday. According to Business Insider, Kat Von D tweeted unapologetic statements about the naming of the lipsticks under her line the first time it got under fire, saying that it is still just a lipstick no matter what.

That tweet, however, was deleted, as noted by People.

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