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Sex-and-violence drenched video game 'Grand Theft Auto V' scores $800 million - in a day

By Catholic Online (NEWS CONSORTIUM)
September 19th, 2013
Catholic Online (www.catholic.org)

Rockstar Games' "Grand Theft Auto V," the latest version of the sex-and-violence drenched interactive video game earned $800 million in sales in 24 hours around the world. It's a new world record for any video game from Take-Two Interactive and the "GTA" franchise. So successful have been sales, it has easily trumped the worldwide gross for the superhero film "Man of Steel."

LOS ANGELES, CA (Catholic online) - "Grand Theft Auto V"  revolves around three criminals as they pull off heists in a fictional version of Los Angeles, known as Los Santos. Users have the options to veer off and explore the city, stealing cars and causing general virtual mayhem.

"Grand Theft Auto V's" success is adding to the excitement for other major video game releases debuting this fall. Other major game releases to be released before the end of this year include "Call of Duty," "Assassin's Creed," "Battlefield" as well as "Batman: Arkham Origins" along with newcomer "Watch Dogs."

When stacked up against blockbuster film releases, "Grand Theft Auto V's" take is especially impressive. The top three box office champions this year are Disney's "Iron Man 3," which generated $1.2 billion; Universal's "Despicable Me 2," at $840 million and Warner Bros.' "Man of Steel," at $663 million.

"Grand Theft Auto V" boasted a hefty budget, with Rockstar spending around $115 million to make the game and Take-Two another $150 million to market it throughout the year.

In estimating the overall haul of the recent installment , it must be noted that games are more expensive than movie tickets. "GTAV" is priced at $59.99 for the standard edition, $79.99 for a Special Edition and $150 for an exclusive GameStop edition.

"We are incredibly proud of Rockstar Games' creative achievement and could not be more pleased with the success of this launch," Take-Two CEO Strauss Zelnick said in a statement of the game which has generated high scores from game critics, generating 98 on Metacritic.

Among other video game sales triumphs, Activision's bestselling "Call of Duty" franchise earned $500 million in a single day when "Call of Duty: Black Ops II" was released in the U.S. last year.
"Grand Theft Auto V" success comes as no surprise. Several analysts predicted the game would make $1 billion in its first month of release, and move 20 million copies by Take-Two's fiscal year, which ends March 2014. The first "Grand Theft Auto IV" shipped nearly 25 million units after its release in 2008.

The latest sales figures far exceeded analysts' expectations, with hundreds of people waiting in lines in cities around the country to get their hands on the first copies of the new game this week.
"We see potential for worldwide day-one sell-through of 6.5 million units [and] $400 million for GTA V," analysts Arvind Bhatia and Brett Strauser of Sterne Agee say.


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Article brought to you by: Catholic Online (www.catholic.org)