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By Catholic Online (NEWS CONSORTIUM)

8/23/2013 (7 months ago)

Catholic Online (www.catholic.org)

Gold Smartphone thought to increase Apple's business in Asia

Those geniuses at Apple have two new strong ideas to conquer both sides of the tech market this coming September. One is a gold iPhone, which is being readied in an effort to crack the Asian market. The other is a much cheaper version of the iPhone in order to lure customers away from rival Samsung.

Others aren't so quick to be 'sold on gold.' IDC's research manager for mobile phones argues it will only make the Phone even more of a object of thieves' desires. Llamas also told NBC News no matter what color your iPhone, 'chances are you'll have a case over it.'

Others aren't so quick to be "sold on gold." IDC's research manager for mobile phones argues it will only make the Phone even more of a object of thieves' desires. Llamas also told NBC News no matter what color your iPhone, "chances are you'll have a case over it."

Article Highlights

By Catholic Online (NEWS CONSORTIUM)

Catholic Online (www.catholic.org)

8/23/2013 (7 months ago)

Published in Technology

Keywords: iPhone, gold, Samsung, Asian market, Apple


LOS ANGELES, CA (Catholic Online) - The next iPhone reveal is expected to be hosted by Apple on September 10. Apple experts and bloggers have been quick to weigh in --  

Many think Apple may not be changing the design of its iPhone 5 when it launches the new phone, expected to be called the iPhone 5S. There's strong evidence that one option will be gold to help sell more phones in Asia, especially China, the biggest market Apple is now trying to crack.
 
"Gold represents prosperity and influence in China, and could help Apple gain a large number of buyers in this most important country to their future," Tim Bajarin, president of Creative Strategies and a longtime Apple analyst says. 

Reticle Research President Ross Rubin says that a color choice wouldn't be new for Apple. It certainly would be new for the iPhone, which has only come in black or white.
 
"Different colors tend to have a stronger appeal to younger consumers and women," Rubin told NBC News. "Apple has also introduced multiple colors as a product line matures. They also offer a degree of personalization."

Others aren't so quick to be "sold on gold." IDC's research manager for mobile phones argues it will only make the Phone even more of a object of thieves' desires. Llamas also told NBC News no matter what color your iPhone, "chances are you'll have a case over it."

There are an expected number of people to run out to get the new iPhone, no matter what features it has - or doesn't have. People in the U.S. think of the iPhone as a $199 purchase, not a huge bill, especially compared to the ongoing cost of the wireless plan. 

However, in other countries, where there is no carrier subsidy, that $199 phone costs around $649, and that's for the "least expensive" version. 

This is "something Apple desperately" needs for the unsubsidized markets "to compete with cheaper Android devices in such markets," Chetan Sharma, mobile industry consultant says.

"This will give millions of consumers a chance to own an iPhone at a lower price," and that price will need to be between $250 and $300 or less for it to be "effective." 

"Any more than that, it starts to get out of the range of the middle class."


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