Skip to content
Catholic Online Logo

By Catholic Online (NEWS CONSORTIUM)

8/1/2012 (1 year ago)

Catholic Online (www.catholic.org)

Formerly groundbreaking Obama app now seen as 'old hat'

Both the Mitt Romney and Barack Obama campaigns have unveiled new smart-phone apps. The Romney app quickly jumped to a sizable lead in downloads over the Obama app. According to iTunes, the Romney app No. 15 among free apps, while President Obama's languished at No. 149. Some analysts view the apps as little more than gimmicks that will not outlast Romney's announcement for his running mate.

Some say that Mitt Romney's app will have no ostensible purpose after the vice-presidential selection is announced, expected at the end of August.

Some say that Mitt Romney's app will have no ostensible purpose after the vice-presidential selection is announced, expected at the end of August.

Article Highlights

By Catholic Online (NEWS CONSORTIUM)

Catholic Online (www.catholic.org)

8/1/2012 (1 year ago)

Published in Technology

Keywords: Apps, smart phones, Obama, Romney, campaign


LOS ANGELES, CA (Catholic Online) - The Romney app is simply called "Mitt's VP," and is hoped to be the place that the world turns to when Romney announces his VP. However -- the Obama campaign in 2008 tried the exact same thing with texting, but the news wound up being leaked to the media well before the official text message.

Romney's app will have no ostensible purpose after the vice-presidential selection is announced, expected at the end of August. The app encourages users to follow the campaign on Twitter and connect on Facebook.

In contrast, the Obama app is more complex and more of a grass-roots mobilizing tool. It will allow users to find campaign events in their area and gives them an easy ways to volunteer, make phone calls and canvass.

In 2008, the Obama team was truly groundbreaking in the ways it employed technology. In the four long years since then, Americans' reliance on smart phones has increased exponentially, creating even more opportunities for campaigns to communicate with voters.

Other than journalists, who must have the apps, who is actually downloading these apps? It has also become apparent that the smart-phone campaign has come with some less positive side effects.

Many agree that the 2012 campaign is not only entering new territory when it comes to technology, but is also leading to triviality. Much of the blame has been placed on the fact that social-media communication tends to thrive on cheap shots and mountains-from-molehill controversies.

BuzzFeed posted a telling screen-shot comparison this week of subject lines in Obama campaign e-mails from 2008 and 2012. From 2008, headings read "Strategy briefing," "June numbers," and "Our platform." In 2012, messages went out with the subject lines: "Warning: This picture is cute," "You'll need to comb your hair for this," and "So cool."

While this strategy may show that the Obama campaign needs to distract users from the bad economy, it's hard to see how an "LOL campaign" that focuses on gimmicks and gaffes will give voters any more confidence in their leaders.

.  

---


Pope Francis calls for your 'Prayer and Action'


© 2014 - Distributed by THE NEWS CONSORTIUM

Pope Francis Prayer Intentions for March 2014
Respect for Women:
That all cultures may respect the rights and dignity of women.
Vocations: That many young people may accept the Lord’s invitation to consecrate their lives to proclaiming the Gospel.



Comments


More Technology

DEATH FROM SKIES: Asteroids have missed major cities by sheer luck, scientists say Watch

Image of One asteroid, believed to have hit Earth 3.26 billion years ago, was 36 miles wide, which scientists said was six times bigger than the blast which wiped out dinosaurs.

By Catholic Online (NEWS CONSORTIUM)

Barring an incident in Russia last year, asteroids striking the Earth have had very little impact on human life so far that large-scale asteroids have struck Earth three to ten times more often over the past decade than previously thought. LOS ANGELES, CA ... continue reading


A NEW EARTH? Astronomers discover remarkably similar planet to our own Watch

Image of The Goldilocks zone, or habitable zone, is the belt around a star where temperatures are ideal for liquid water to pool on a planet's surface.

By Catholic Online (NEWS CONSORTIUM)

Astronomers have announced that they have found a planet that is remarkably similar to Earth. Called Kepler-186f, the planet 1.1 times the size of Earth orbiting a star - "only" 490 light years away. Kepler-186f is the first planet discovered with the right ... continue reading


EYES TO THE HEAVENS: Astronomers say there may be a 'new Saturn moon' Watch

Image of The disturbance in the edge of the ring is 20 percent brighter than its surroundings and about 750 miles long and six miles wide.

By Catholic Online (NEWS CONSORTIUM)

All eyes are on the heavens as astronomers theorize that another moon for the ringed planet of Saturn may be on its way. If the heavenly body in the rings of Saturn is confirmed, it would make for the planet's 63rd moon. LOS ANGELES, CA (Catholic Online) - ... continue reading


IS THE SECOND COMING NIGH? Four blood moons this year all occur on Jewish holidays Watch

Image of

By Catholic Online (NEWS CONSORTIUM)

As climate change wreaks havoc worldwide, and relations between the U.S. and Russia reach a low point over Ukraine, some Christians say that the phenomenon of the "Blood moon" may mean that Christ's return is rapidly approaching. LOS ANGELES, CA (Catholic ... continue reading


Will Alibaba devour Facebook? China's massive Alibaba is coming to conquer the United States Watch

Image of Yahoo's dominance has since dwindled as Alibaba has since grown into a global powerhouse.

By Catholic Online (NEWS CONSORTIUM)

Ali Baba for those in the west usually means the storybook leader of a gang of fearless, 40 thieves. But this will soon change. A massive e-commerce site from China, Alibaba, with revenue larger than Amazon and eBay combined has decided to go public in the ... continue reading


Drone images reveal more about mysterious buried village in New Mexico Watch

Image of Drone images have captured fascinating new details about a buried Native American village in New Mexico.

By Catholic Online (NEWS CONSORTIUM)

Drone images have captured fascinating new details about a buried Native American village in New Mexico. Thermal images captured by the small drone allowed archaeologists to peer under the surface of the desert floor, revealing never-before-seen structures. LOS ... continue reading


New 'Star Wars' gun fires shells seven times the speed of sound through concrete -- 100 miles away Watch

Image of The rail gun will be mounted on high-speed vessel the USNS Millinocket for sea trials in 2016.

By Catholic Online (NEWS CONSORTIUM)

A futuristic lethal new weapon capable of firing a shell at seven times the speed of sound has since been successfully tested on land. Conjuring up images of iconic sci-fi villains as Darth Vader, researchers have called the new rail gun as being of 'Star Wars' ... continue reading


KETTLE CALLING THE POT BLACK? Internet search engines exhibiting double standards Watch

Image of An old cliche -- that bears repeating --

By Catholic Online (NEWS CONSORTIUM)

Certain cliché sayings come to mind: The kettle calling the pot black, having one's cake and eating it too . Google, along with Facebook and Yahoo have come down hard on the Obama administration for information gathering - but NOW don't want their ... continue reading


Scientists discover massive asteroid hit Earth so hard that oceans evaporated Watch

Image of Earth was struck several times by massive asteroids billions of years ago.

By Catholic Online (NEWS CONSORTIUM)

Scientists from Stanford University say they have found evidence of another cataclysmic cosmic collision between Earth and another asteroid billions of years ago. This asteroid, they say, was so large it punched a hole in the Earth's crust and caused earthquakes around ... continue reading


Why is NASA rejecting definitive proof of life on Mars? Watch

Image of Curiosity recently captures this image that shows light on the ground on Mars. NASA thinks it's just a glint off rock or some other similar anomaly.

By Marshall Connolly, Catholic Online (NEWS CONSORTIUM)

The Curiosity rover has photographed what appears to be light emanating from the ground on Mars. UFO and alien life enthusiasts as well as conspiracy theorists have all claimed the light is evidence of life on the Red Planet. NASA however, is not so sure. LOS ANGELES, ... continue reading


All Technology News

Newsletters

Newsletter Sign Up icon

Stay up to date with the latest news, information, and special offers

Daily Readings

Reading 1, Acts 2:14, 22-32
14 Then Peter stood up with the Eleven and addressed ... Read More

Psalm, Psalms 16:1-2, 5, 7-8, 9-10, 11
1 [In a quiet voice Of David] Protect me, O God, in ... Read More

Gospel, Matthew 28:8-15
8 Filled with awe and great joy the women came ... Read More

Saint of the Day

Saint of the Day for April 21st, 2014 Image

St. Anselm
April 21: St. Anselm Archbishop of Canterbury and Confessor APRIL 21,A.D. ... Read More

Inform, Inspire & Ignite Logo

Find Catholic Online on Facebook and get updates right in your live feed.

Become a fan of Catholic Online on Facebook


Follow Catholic Online on Twitter and get News and Product updates.

Follow us on Twitter